Ventures

Brought to KSA

Truelli

The first non-invasive blood test with instant results.


Sector
Diagnostics · femtech
Stage
Seed
Headquarters
United States · United Kingdom

The problem

A blood test means a needle and a wait at the clinic, and women have little affordable, continuous insight into their own health.

The product

A sanitary pad with built-in test strips that reads health markers from menstrual blood; the wearer scans it with an app for the result. The first product, an incontinence pad, alerts the wearer with a cold sensation.

A white Truelli sanitary pad on a brown surface.

Proof

  • Built the first menstrual blood database, from more than 800 samples.
  • Patent granted in May 2024, with a second in progress.
  • Two pilots under way with users in Latin America.
  • Selected for a pilot launch program by a leading global hygiene and health company.

People

  • Sabine ZureikatFounder & CEO
  • Dr. Saba AlzabinDirector of Science
  • Nadin ZureikatMarketing Director

Co-investors

  • Sanabil 500
  • KBW Ventures
  • Aljabr Holdings
  • Y-Innovation